I believe that art is not only a way of making the truth known, but also a way of discovering it and, therefore, freeing ourselves from the clutches of ignorance. For this reason, I have decided to change the name of my artistic project to one more representative of this purpose, just as I explain in the images in this publication. Join me on this exciting adventure to discover the most important truths!
So recently and due to a couple of incidents, I realized that the name and in general the brand that I had been carrying since the beginning of my short career were not representative of the objective that I wanted to pursue with my art.
My [now former] identity and my objective were not going in the same direction. So after some reflection, I decided to rename my project to Akziom T.
What does this mean? Well, the purpose of this post is to explain my brand change.
First of all, Akziom is a stylized form of the word "axiom", which denotes a self-verifying truth by its nature, that therefore forms a foundation for many other, less self-evident truths.
On the other hand, the T is the symbol of tautology: a truth so obvious that it is redundant to say it.
And the logo, is it related to this?
Of course. Following the line of using elements of logic to constitute my brand, in my logo we can find the symbol ∧ (conjunction), which denotes a union of elements (for example, A and B) to give meaning to a given conclusion.
On the other hand, we can again find the symbol of tautology within the symbol of conjunction, implying that the union with the whole is what brings us closer to the most complete truth. I hope we can share this exciting journey of learning for a long time to come!